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Avoiding the Biggest Jokes in Business Strategy: What the Smart Owners Never Fall For

 There’s a thin line between bold business strategy… and a punchline. I’ve seen owners pour time, money, and energy into moves that looked brilliant on paper—until reality hit. And suddenly, that “next big thing” turned into a running gag with a painful price tag. Now don’t get me wrong—I’m all for learning through experience. But if you’ve been in business long enough, you start to notice that most of these so-called strategies? They’re recycled. And the punchlines? Predictable. Since it’s April Fool’s, I figured we’d have a little fun— but we’re not laughing at you . We’re laughing at the mistakes we’ve all made at some point. More importantly, we’re going to dig into how to avoid these traps and lead with strategy that actually works. Joke #1: “We Don’t Need a Plan—We’ve Got Gut Feelings!” Let me introduce you to Robert. Sharp guy. Runs a great service business. One day, he decides to launch a new offer—no research, no projections, no systems. Just a “gut feeling” that i...
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The Trust Hack Most People Miss (No, It’s Not Your Pitch)

You Ever Notice How We Chase the Wrong Wins? Building trust locally—whether you’re coaching, lawyering, or fixing roofs—feels like it’s about the perfect pitch. That slick line that makes folks go, “I need this guy.”  Nah. I’ve watched smart people burn cash and time polishing their “brand” or shouting through ads. And then? Nothing. Crickets. I had an attorney client sink a fortune into a marketing firm—fancy site, big promises. Months later, still no leads. Meanwhile, we shifted gears, focused on what actually works, and his phone started ringing. Not because of flash, but because of focus. Truth is, trust doesn’t come from talking louder. It comes from shutting up and listening harder. The One Move That Changes Everything Had a coaching client try something simple this week. Small-town market, tight-knit vibes. Met a guy, didn’t pitch a thing. Just asked questions—“What’s tough lately?” “What’s working?”—and listened. No push, no “hire me” feeling. By the end? This guy is of...
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10 Things You Can Outsource Today to Reclaim Your Sanity

 Business shouldn’t feel like a never-ending game of whack-a-mole. But for a lot of owners, that’s exactly what it turns into—too many tasks, not enough time, and way too much on your plate. If you're feeling stretched thin, you don’t need more time. You need a better way to use the time you’ve already got. That’s where smart outsourcing comes in. Not just dumping tasks randomly—but offloading the right things, to the right people, with the right systems. Let’s walk through 10 things you can start outsourcing today , including the one system I use that’s bought me back hours every single week. 1. Email Management Let’s start with the inbox. Email is a silent killer of momentum. You open it in the morning, and before you know it, you’ve lost 90 minutes reacting to things that could’ve been handled without you. That’s why my inbox is managed by my assistant—not me. We use a simple system we call the Smarter Inbox Strategy : Everything gets triaged into one of three buck...
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