Why Talking Less Might Be Your Best Sales Move Yet

 You don’t need the perfect sales script.

You need better ears.

One of the biggest lessons I teach my clients—especially the ones building in local markets—is this: the person doing the most talking is usually losing.

I had a client this week who was ready to pitch. But instead, he did something counterintuitive: he asked questions and shut up.

What happened next?
He built a connection.
He got valuable insight.
And he walked away with someone willing to spread the word about his business—without ever making a pitch.

This is the power of leading with questions.
It builds trust. It positions you as someone worth listening to.
And more often than not, it creates opportunities you didn’t expect.

If you're building a service, a product, or even just a name for yourself…
Ask first. Listen well. Speak last.

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